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Read Marketing University Outreach Programs

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Book Details :
Published on: 1995-03-03
Released on:
Original language: English

Discover the successful marketing strategies of programs which have extended the resources of a university to its community. Marketing University Outreach Programs covers all aspects of continuing education program construction and the marketing process for positioning the university into the public. This book begins to eradicate academicians’ fears of marketing by showing them a contemporary marketing plan using terminology and examples familiar to them.Seventeen contributors--professors, administrators, and outreach professionals--comprehensively describe the strategies being successfully used to extend the resources of a university to its community through programs of extension, public service, and continuing education. Although many existing models of the education process contain parallels to elements in a generic marketing process, education is not viewed as a consumer product. Even educators may not view themselves as marketers involved in a marketing process. This attitude can place barriers between understanding the marketing process and how it relates to education. Marketing University Outreach Programs helps educators overcome these potential barriers; it explains marketing as a comprehensive process using terminology and examples which university extension and education professionals will find familiar and understandable.Application-oriented, it cites numerous examples of how the marketing process can be put to use immediately. Each chapter explores in-depth a separate segment of the marketing process involved in public university outreach programs: issue-based versus discipline-based programs program delivery and delivery technology funding outreach programs comprehensive promotional strategy customer service long-range planning marketing research information resources future trends model programsThis book is of value to the faculty of universities, specifically those in the disciplines with a mandate for professional renewal or recertification (engineering, medicine, education); faculty and professional staff in divisions of continuing education; program leadership in cooperative extension organizations (as well as those in other identifiable university extension units); and faculty affiliated with applied research centers. Members of professional associations focused on higher education outreach can also successfully apply these strategies. Online Office of Online & Distance Education ... The University of Nebraska-Lincoln offers flexible online and distance programs for students seeking a bachelor's master's or doctoral degree endorsement or ... Agriculture and Natural Resources Iowa State University ... Includes information on field specialists farm business managementgardens food safety water quality value-added agriculture. Department of Marketing - Department of Marketing Master of Science in Marketing Acquire the knowledge skills and expertise required to excel in a leadership position in marketing. Communications Public Relations & Marketing Tuskegee ... The Office of Communications Public Relations and Marketing (OCPRM) is responsible for promoting the brand academic programs and outreach of Tuskegee University. Academic Programs - Stetson University A list of all academic programs offered at Stetson University. Undergraduate Majors & Programs of Study - Academics ... Undergraduate Degree Programs. Western Illinois Universitys undergraduate majors are offered through four colleges each of which includes several academic departments Eastern Michigan University: Extended Programs Eastern Michigan University Education First ... Eastern Michigan University is a tobacco-free campus. Department of Marketing Quantitative Analysis and ... Department of Marketing Quantitative Analysis and Business Law in the College of Business at Mississippi State University. Programs & Outreach UCLA Anderson School of Management Outreach programs at UCLA Anderson School of Management GCU - Student Portal Log in to the GCU Student Portal to access your personal academic and financial records.
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